We Are Growth Experts

Understanding your place in the market is of extreme importance to planning and executing a successful growth plan.

What We Do

Velocity Plus helps companies identify, diagnose, and strategize against the obstacles (both internal and external) limiting the growth of your business. Additionally, our consultants will find areas where your team is already successful and create a framework to ensure you are doubling down on strengths.

Our Team

With 60+ years of collective experience, Carolyn, Tom, and Ashlee leverage their unique blend of skills and practical wisdom to deliver results that have lasting and measurable ROI.

Carolyn Keyes

Carolyn Keyes

Partner

A strategic thinker, executive mentor, and experienced thought-partner, Carolyn has a passion for helping executives, creatives, and companies maximize individual and organizational growth. Her immediate focus is helping the Southeast’s most ambitious Fortune 500 executives, creative visionaries, and SMB founders and executives build and scale their companies and achieve their personal and professional ambitions.

As a Partner at Velocity Plus, Carolyn and her partners work exclusively with companies who are seeking to overcome internal growth inhibitors and reach the next level – be that an exit, rapid expansion, or creating an atmosphere that empowers teams and executives to move the needle in their business. With over fifteen years of experience across multiple industries and disciplines, Carolyn brings a unique perspective that will help seasoned executives scale and build their companies. Her work with creatives and business leaders in the entertainment industry, has earned her a position as a coach/mentor on the Sundance Institute Women’s Film Initiative Fellows Program along with having coached/mentored in the Ted.com Fellows Program, among others. Get in touch with Carolyn to learn how she can propel your business to the next level with an incomparable blend of compassion, expertise, and experience.

Tom Iyoob

Tom Iyoob

Partner

Over his 35+ yr. career Tom has built and sold four successful businesses. Tom has worked for IBM and several of its affiliated companies over the years holding executive positions in high growth/high risk lines of business. Tom combines his proprietary scaling technology with proven business operating systems to deliver rapid and measurable results. He has augmented his philosophy with sales enablement tools frameworks that significantly increase revenue and performance from your sales executives.

Typically, Tom is brought in to either help companies scale, increase the ROI, fix stalled growth, implement a proven business operating system or a combination of all of these. Tom is the entrepreneur-in-residence at The Company Lab in Chattanooga, Tennessee where he mentors entrepreneurs from idea to enterprise. Tom is an advisor with the Blackstone Entrepreneur Network and advises CEOs, executives and investors on scaling growth-stage companies.

Ashlee Lawrence

Ashlee Lawrence

Director of Business Development

As Director of Business Development, Ashlee brings a deep knowledge of the southeastern business ecosystem, coupled with an empathetic ear and a sharp, tactical know-how to Velocity Plus.

Ashlee began her career at Reliance Partners, an insurance startup owned by the Lamp Post Group, a venture capital incubator. As Director of National Accounts, Ashlee facilitated the marketing efforts for a book of business totaling over $10 million in annual premiums. She was an integral player in all aspects of the sales process, from generating new business leads to negotiating on behalf of the client.

After getting a taste for the entrepreneurial economy, Ashlee moved from a startup to a startup support organization, serving as the Director of Programs for The Company Lab (CO.LAB). At CO.LAB, Ashlee was a facilitator and cheerleader to countless startups, from ideation through fundraising. Ashlee re-designed CO.LAB’s Accelerator programming, leading to 85% of program participants raising capital and/or securing national distribution deals. It was through CO.LAB that Ashlee became acquainted with Velocity Plus and the high impact work the team delivers.

She currently serves on the nonprofit boards for Venture Forward and United Way’s Emerging Leaders, and is a member of the selection committee for the Spirit of Innovation Awards. She also holds numerous corporate board seats.

Testimonials & Featured Clients

Velocity Plus has helped us implement a common framework for clear communications and continues to work with us to refine our processes through the implementation of business operating systems. Our executive team is working more cohesively than it ever has before. We are setting expectations and creating a culture of accountability.

Andrew Altorfer, CEO Cirrus MD

Working with Velocity Plus, I've been able to strengthen my strategic plans and focus on achieving realistic results that move Blinker's business forward each week. They have pushed my thinking to be more strategic and focused on the results that matter most.

Andrew Price, VP of Creative at Blinker

Velocity Plus goes beyond just being considered 'consultants'. For Symphonic, they have increased our productivity and given us a better understanding of our business and how it works. Additionally, they have given us principles and tools that continue to add to our overall profitability. I highly recommend Velocity Plus for any business.

Jorge Brea, CEO of Symphonic Distribution

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